Design system for AI-powered drive thru
Refreshed design system for U.S. and Canadian website
0
Design and strategy for the loyalty program and CRM
Interactive microsite encouraging Gen-Z to join Sprite Squad
New digital design system for Hyatt and its loyalty program
Exclusive AR experience with gamified collectibles
Refreshed UI for Redline Royale, a battle royale PC game
Sprite Squad encourages Gen-Z consumers to buy and scan Sprite products for a chance to unlock rewards and exclusive giveaways with partners ranging from music, fashion, gaming, and snack brands.
Connect SMS invites to the Sprite Squad microsite experience. Introduce customers to the campaign’s value proposition. Guide them through clear, engaging steps to join the community. Transition users to Coca-Cola’s +one app for continued engagement.
Gen-Z is hyper aware, digitally native, and value authenticity above almost everything else.
Vibrant colors, eclectic fonts, and nostalgic touches like Y2K or 90s.
Animated logos, interactive content, simplicity in messaging. Static and safe are out.
Content that looks like it came from them or their peers. Imperfection feels real.